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Matt Adlard

IG 1m | TT 740K | FB 550K

Matt Adlard is a self-taught baker, pastry chef and best-selling author who has risen to become one of the UK’s most-followed food personalities.

Matt takes a humorous & honest approach to baking, showing the trials and tribulations of his baking journey with his audience. Entirely self-taught, Matt has mastered cakes, pastry, bread & more, and has become renowned for his colourful designs and creativity. Matt’s debut cookbook ‘Bake It Better’ was an instant US best seller and listed on a New York billboard for ‘Amazon’s Best Books of the Year 2023’. He has been featured in numerous outlets including Channel 4’s Sunday Brunch, Saturday Kitchen Live, The Sunday Independent & Waitrose Magazine and recently a Christmas segment the Today show.

With over 2.5 million followers across his social accounts and 1 million + monthly views on Pinterest Matt boasts a highly engaged audience of 18-34 year-olds, with a strong following in the UK, US & Australia.

As well as his social footprint, Matt also works closely with Food Network US, having developed his own online digital series and been a regular judge on their TV series ‘Chopped Sweets’, ‘Food Network Challenge’ & ‘Christmas Cookie Challenge’. Matt has been featured across the BBC & Channel 4, most recently being a judge for the prime-time BBC Show ‘The Jubilee Pudding’ alongside Mary Berry and as well as a guest chef on Saturday Kitchen.

Matt has collaborated with a number of brands varying from social partnerships to pop-ups including Nespresso, Baileys, buns from home, AEG and King Arthur Baking. 

Selected Clients

BBC | Channel 4 | Saturday Kitchen | Waitrose | Nespresso | Sunday Brunch | Baileys | AEG | Sunday Independent | TikTok