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Matt Adlard

Matt Adlard is a self-taught baker and best-selling author who has risen to become one of the UK’s most-followed food personalities.

Matt takes a humorous & honest approach to baking, showing the trials and tribulations of his baking journey with his audience. Entirely self-taught, Matt has mastered cakes, pastry, bread & more, and has become renowned for his colourful designs and creativity. Matt’s debut cookbook ‘Bake It Better’ was an instant US best seller, and has been featured in numerous outlets including Channel 4’s Sunday Brunch, The Sunday Independent & Waitrose Magazine. 

With over 2.5 million followers across his social accounts, Matt boasts a highly engaged audience of 18-34 year-olds, with a strong following in the UK, US & Australia. 

As well as his social footprint, Matt also works closely with Food Network US, having developed his own online digital series and been a regular judge on their TV series ‘Chopped Sweets’, ‘Food Network Challenge’ & ‘Christmas Cookie Challenge’. Matt has been featured across the BBC & Channel 4, most recently being a judge for the prime-time BBC Show ‘The Jubilee Pudding’ alongside Mary Berry and as well as a guest chef on Saturday Kitchen. 

Selected Clients

BBC | Channel 4 | Saturday Kitchen | Waitrose | Nespresso | Sunday Brunch | Baileys | AEG | Sunday Independent | TikTok