About & Founders

We are Diving Bell, a leading independent talent management company based in London, England.

We are the instrumental force behind generation-defining creators, authors, artists, digital innovators, storytellers, thought-leaders and broadcasters whose collective reach exceeds 250 million

Our clients are leaders in their fields and their influence spans verticals including Lifestyle, Fashion, Beauty, Sport, Fitness, Health, Wellness, Travel, Food, Gaming, Technology, Parenting and Family, Music, Entertainment, Business and Finance, Education and Learning, and Sustainability and Activism.

We have secured multi-year global brand partnerships, record-breaking publishing deals, award-winning podcasts, feature-length cinema release films, prime-time talent-led television shows, national radio shows, product launches and sell-out live experiences for our client roster.

We are experts in personal brand development and take a long-term view on our client’s careers. We guide our clients in identifying their north star and we get them there whilst ensuring they are protected, commercially successful and happy.

IP development is a core part of our forward-thinking approach and as a company we have established a range of strategic partnerships to drive this, including our multi-year first-look development deal with BBC Studios, an industry first, and a content development partnership with Boldprint Studios.

Diving Bell was founded by Justin Girdler & Kim Butler in 2017. The pair are both regular speakers and sit on various boards including 10 Downing Street’s Digital Creator Strategy advisory board, the Digital Creator Association, ITV bCreator Awards Committee and Judging Panel and HelloPartner’s Creatorfest Creator Advisory Board. Read more on Justin and Kim on their LinkedIn pages.

Diving Bell has been nominated for Talent Agency of the Year for the second year in a row (2024, 2025) & Talent Manager of the Year (2025) at the ITV bCreator Awards.