SYSCA

Lucy Blakiston is an author and creator of Sh*t You Should Care About aka SYSCA, a global multimedia phenomenon that cuts through the jargon and clickbait to make news accessible and entertaining, for all.

With a unique pull to Gen Z, SYSCA commands a highly engaged audience including 3.4 million followers on Instagram and 400,000 Substack subscribers to its daily newsletter, which boasts a 72% open rate. The global media platform also attracts hundreds of thousands of listeners to its two podcasts, Sht Show* and Culture Vulture, known for their sharp, entertaining takes on world news, pop culture, and more.

From branded podcast series to newsletter sponsorships, SYSCA has successfully partnered on creative campaigns with the likes of Bumble, Universal Music Group, and HBO Max.

Lucy shares her unique insight into brand-building and Gen Z audiences through her speaking and consultancy work.

“At Sh*t You Should Care About we whole-bloody-heartedly believe that we should all be able to understand the news and the world around us because it’s happening to all of us. So that’s exactly what we help to do. We cut through the bullshit, the jargon, the clickbait – all of the shit that makes information feel inaccessible – and make it accessible (with a few Harry Styles pictures thrown in there for good measure).” Lucy